In your Amazon Seller Central account:

  1. Hover over the Settings tab on the top right of seller central, click User Permissions
  2. The User Permissions page appears
  3. Next to the user Seller's Arena PPC click Manage Permissions.

For Business Reports:

Under the  Reports section select "View and Edit" for the following 

    1. Business Reports/ Sales Summary

Under the  Reports section select "View" for the following:

    a. Brand Analytics

Brand Analytics permissions are sometimes located on the global permissions section. In this case, please follow these steps:

a. On the Seller Central home page hover over the  Settings tab on the top right, click  User Permissions.

b.  Select   Manage Global Permissions next to our user name - Sellers Arena

c. Next, under Performance, select  View on Brand Benefit Eligibility

d.  Under Reports, select View on Brand Analytics